“Drive Responsibly on Highways” JNBS GM Urges Motorists

    JAA

    The main speaker at the Expo, the Hon. Mike Henry, Minister of Transport and Works, also pointed to the need for motorists to drive responsibly on highways. Making reference to a high- speed collision that occurred on Highway 2000 in 2007, he noted that the message that “speed skills” seemed not be reaching some motorists; hence, the need to increase patrol of the toll roads. “More patrol cars have been assigned to the toll highways and that has since contributed to safer use of the roads,” he said.

    Mr. Jarrett, who is also General Manager of the Jamaica National Building Society (JNBS), emphasised that the high incidence of road fatalities was causing the country to lose vital intellectual and economic resources. “Added to this is the immeasurable human suffering and serious economic burden that is oftentimes left on a family, when the main breadwinner is injured or dies in a traffic collision,” he said, noting that, “Road safety is, therefore, without a doubt, one of the most critical areas that we must address.”

    Although road fatalities have fallen by 30 percent so far this year when compared to the same period in 2009, the incidence remains too high for comfort, Paula Fletcher, Executive Director of the National Road Safety Council commented. She said that fatalities resulting from traffic collisions are second only to murder, as the leading cause of violent and sudden deaths in Jamaica.

    “Road traffic injury is a major health problem,” Mr. Jarrett notes, “as it costs the health sector nearly $2 billion annually to treat injuries resulting from crashes, with lower and middle income countries worldwide paying out about US$65 billion.”

    Pointing out that the motoring public is no doubt the single largest consumer group traversing the roads on a daily basis, the JAA Chairman said that, “Better driving skills and better driving behavior would make an enormous contribution to reducing the number of road fatalities.”
    JNBS, over the years, has expanded its role to include the auto industry, offering motor vehicular insurance through its subsidiary NEM Insurance. It also offers roadside assistance and other motor related services through its subsidiary, JAA. The motor club also actively supports road safety education programmes in schools, in association with the Police Traffic Division; and national road safety campaigns in conjunction with the NRSC.

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