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JAA Targets Business Executives with Luxury Car Service

By February 1, 2011No Comments

The JAA Car Service allows persons on business to travel in comfort on their way to their destination and also work as they go.

Not everyone has the benefit of having family, friends or a personal chauffeur who will take them to, or pick them up from the airport at 4:30 a.m. and late at night. In addition, the need for chauffeur services is not being satisfied by private cab companies and a limited number of limousine operators, given the increasing demand for such services.It is against that background that the island’s premier automobile club, the Jamaica Automobile Association (JAA), is tapping into the rapidly increasing business travel market with the launch of its new corporate chauffeur service.

The JAA Car Service “is targeted to meet the needs of corporate executives and high-end business travelers, offers an upscale mode of airline transfer service from home or office, to clients on the go,” Duane Ellis, JAA General Manager says.

“From our research, there is a growing market for quality corporate chauffeur services,” Mr. Ellis points out, given the expanding global reach of local corporate entities and persons travelling from and to Jamaica strictly on business. According to recent figures from the Jamaica Tourist Board (JTB) some five and half percent of visitors to Jamaica come for business, conventions and meetings; and several Jamaicans also travel abroad for business purposes, annually.

 “We plan to use our company’s fleet of Audi A6 and BMW 5 Series motorcars, to offer prompt and reliable service that allows the growing base of business executives to travel in style and comfort to and from the Norman Manley International Airport, in the first instance,” he says.

He said that clients will be greeted and transported by professional drivers; distinctively attired in suits; who are skilled drivers; with high regard for road safety, and an appreciation for flight schedules. 

On their way to their destination, clients will be served light refreshments; and will be offered a choice of newspapers, magazines, books and entertainment. The service will be available to clients at a rate that is competitive when compared to similar luxury car services. 
Reservations must be made at least three business days in advance, by emailing the JAA a  or calling the Auto Club at 1-888-CALL- JAA.

The company also plans to upgrade its website, to allow persons to make reservations online; and pay for the services with their credit card.

“Our clients will find that the level of service they will receive will be of the quality and class of destinations anywhere in the world,” Mr. Ellis emphasises. 

He states that service can only be initiated in Kingston or Montego Bay, although the JAA will take clients from the pick-up point to any destination in Jamaica.  

The JAA Car Service adds to the increasing range of motoring benefits being offered by the JAA, Mr. Ellis notes. The company, which is known for its emergency roadside assistance, also offers a range of other travel benefits such as discounts from a wide range of merchant partners in Jamaica and many countries around world. The company’s merchant partners number more than 200 across the island; and approximately 150,000 worldwide, whose businesses include—pharmacies, auto shops and automobile dealers, attractions, hotels, spas and beauty salons.

“Our signature commitment to our members and clients is to offer peace of mind and our new car service is an extension of that commitment,” the JAA General Manager says.