The Jamaica Automobile Association (JAA) used its roadside assistance expertise and road safety advocacy to influence participants about safety measures during the 3rd Annual ATL Ram Goat Run, which was held last Saturday, November 14.
Serving as the official roadside assistance partner for the event, the JAA participated in the scavenger hunt, to raise funds for charity; and, to reinforce the need for safe road use, while having fun.
Duane Ellis, general manager of the JAA, said that, “Our team was prepared to assist any participating teams in the event that developed challenges with their motor vehicles during their execution of the challenges.”
He also pointed out that, “It was important to use the event to remind participants and the public that road safety is an important element of all the activities we conduct on our roads, either for normal transportation needs or for special activities, such as a cross-island scavenger hunt.”
And, he explained that “The key was ensuring that this activity was undertaken while persons obeyed the rules of road, which include not speeding.”
And, while there was no need for roadside assistant services from any of the more than 100 teams participating, the JAA worked with the Jamaica Constabulary Force (JCF) to ensure adequate security presence along the route, which started at Hope Gardens in St Andrew, to Ocho Rios in St Ann and back.
“We are pleased with the event, as the safety record was maintained, especially as it involved the participation of motorists, who were seeking to complete challenges within certain time limits,” Mr Ellis noted.
The endorsement of the Run by the JAA also forms part of its broader “Safe driving, Saves lives” road safety initiative, which emphasizes the importance of improved road use behavior among all categories of road users.
“The JAA continues to educate members of the public about the importance of safe user behavior by all motorists, pedestrians and cyclists, to ensure that we not only reduce the number of road fatalities, but also prevent the destruction of the country’s road infrastructure,” Mr Ellis said.
Two teams were also entered by the JAA in the event, which comprised employees and members who had referred a friend to sign up for membership.
Stephen Reid, JAA marketing officer, also pointed out that, “Each member of the winning team, Team Rock and Rolla was gifted with a one year JAA Membership, providing them with 24 hour coverage, anywhere in Jamaica; and savings through our discount partner programme.”