JAA launched an exciting membership discount programme that would provide savings for members locally and in 35 countries overseas.
Initiated in 1997, by the American Automobile Association (AAA), the ‘Show Your Card and Save’ programme boasts 150,000 participating locations worldwide who offer a variety of discounts on their products and offerings. The discount partners are varied and include retailers, restaurants, auto repair shops, tourism destinations including hotel and museums as well as car rental and online service providers.
The programme, however, will benefit far more than the JAA members. According to JAA General Manager Alan Beckford, “an estimated 70% of US citizens who own passports are members of the AAA; this has enormous potential for our participating local merchants, since the majority of Jamaica’s visitors originate from North America.” Mr. Beckford also stated that participating merchants are promoted in AAA publications, adding even greater benefits from the globally distributed magazines, flyers and web casts.
Several representatives of car dealerships, insurance companies and fleet operators attending the event, welcomed the programme and hailed it as a positive benefit to their clients and operations.