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Denbigh Gets Road Safety Conscious

By July 30, 2010No Comments

Road safety and road recovery will be among the major highlights at the annual Denbigh Agricultural and Industrial Show in May Pen, Clarendon this year, as the country’s leading auto club,  the Jamaica Automobile Association (JAA), takes it message to the annual agricultural exposition.

The motor club will be targeting the more than 80,000 farmers and citizens from across Jamaica, as well as visitors to the island, who are projected to attend the three day event, July 31 through to August 2, with its services and products that promote good motoring and road safety.

“At Denbigh, patrons will be able to learn about all of our beneficial products and services, including our road safety advocacy, which has been a feature of the JAA since its formation in 1924,” Emile Spence, the Executive at the Jamaica National Building Society (JNBS) in charge of the JAA, stated. The JAA is a subsidiary of the JN Group.

“All our services are aimed at taking the hassle out of road travel and to assure our members peace of mind, given the level of risks that they often face on our roads each day,” Mr. Spence added, pointing to the high incidences of traffic collisions and road fatalities in Jamaica, as well as deep-rooted security issues. “Breakdowns and accidents can happen anywhere at any time!”

Recognising these risks, the JAA offers expert emergency roadside services that are prompt and reliable. Motorists covered by the Automobile Association can simply dial the Member Care Centre at 1-888- CALL- JAA, if they breakdown or become involved in a collision.

“The JAA provides a highly qualified team of technicians who are able to perform from very basic to complex tasks,” Duane Ellis, JAA Operations Manager, emphasised, “and, patrons will be able to interface with some of our highly skilled technicians, who will be at Denbigh to demonstrate their capabilities.” JAA response technicians can operate all standard forms of land transportation, including motorcycles, and are qualified automotive technicians.

Many other convenient services will also be on display, and members of the public will be able to also learn more about the club’s valet and motor vehicle document renewal services.

“We offer these services to enhance motor vehicle ownership for our club members, who do not have the time to join lines at the examination depot or tax office during the normal business day,” Mr. Spence noted.

Several JAA merchant discount partners will also be present to display their products and services, which JAA members can access at discounted rates of up to 20 percent once they show their membership card when they shop. The JAA has more than 250 merchant partners across the Jamaica who offer JAA members discounts on goods and services such as auto and garage services; pharmaceutical services; hotel accommodation and attraction visits; and spa and beauty treatment. And, because of JAA’s affiliation with the American Automobile Association, JAA members may also access discounts from 150,000 partners when they travel overseas.

“Some of our discount partners will be offering prizes at Denbigh; and motor vehicle enthusiasts will be able to view a variety of antique luxury vehicles on display, courtesy of Andre’s Auto,” Mr. Spence disclosed.

Persons who sign up for any one of the two membership packages at the JAA booth will also get the chance to win prizes. JAA offers affordable annual Gold and Platinum membership packages to its members at a cost of $4100 and $7000, respectively.

“All of these motor vehicle goods and services will be available to Denbigh patrons; and there will also be presentations about road safety strategies and other programmes supported by the JAA.  Patrons visiting our display at the JN House on the show grounds will find it to be an informative and educational experience,” Mr. Spence affirmed.