Zenani Mandela Campaign

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The Zenani Mandela Campaign was launched in New York on May 2, 2012 and is an initiative in support of the United Nations Decade of Action for Road Safety Campaign. Zenani, Nelson Mandela’s thirteen year old great grand daughter, was killed in a car crash returning home from the FIFA World Cup Kick Off Concert in Soweto in 2010.


The Mandela family has launched the campaign to raise awareness of this appalling toll of death and injury, and to urge support for the UN’s Decade of Action for Road Safety 2011-2020. Car crashes on the world’s roads continues to rob us of 1000 young people every single day.

Asafa Powell, endorsed the Decade of Action for Road Safety last year, and, several Jamaican athletes have committed to endorsing the campaign while they are in London later this year. This year, with the launch of the Zenani Mandela campaign, the JAA will focus on road safety relating to children.


Decade of Action for Road Safety

The Decade of Action for Road Safety 2011-2020, is spearheaded by the FIA Foundation, the philanthropic and corporate social responsibility arm of the Federation Internationale de L’Automobile (FIA).  The Decade emerged out of a petition to the United Nations by the Foundation, and was established to create increased global focus on road safety and related issues.



Make Roads Safe Campaign

We are calling on the international community to take urgent action to stop the daily tragedy of thousands of preventable deaths and injuries on the world’s roads.

Since we launched in 2006, we have proposed, campaigned for and achieved a first ever Global Ministerial Conference on Road Safety and approval by the UN for a Decade of Action for Road Safety 2011-20



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